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Monday, August 17, 2009

Intel's new processor - a game changer?............................



Posting about the semiconductor industry has been a cheerless task lately so I am finding it satisfying to be writing a positive account of Nehalem, Intel's newest microprocessor.

By all accounts a great product, is it significant enough to truly make a difference to Intel or the industry as a whole?

Before we can answer that question, we should present a little background. Nehalem is the codename for the new Intel processor microarchitecture. Nehalem processors use a 45 nm manufacturing method, currently Intel's most advanced geometry though 35 nm is already in the works. What distinguishes Nehalem from its predecessors is that the new chip has a built-in memory controller for each CPU and there are four CPUs per chip. Another major improvement is the replacement of the old front-side bus with QuickPath, a new high-speed interconnect system that routes data between the CPU, memory, graphics controllers, etc.

So much for the geek-speak (yes, I love this stuff). The bottom line is that the outcome of these architectural decisions is blazing speed. Intel is leaving competitors; ie, AMD, in the dust. The Nehalem chips, now branded as Core-i7 and optimized for single socket systems and dual socket systems are now the standard against which other PC processors and Windows-based servers will be judged. Various spokespersons at Intel have said that Nehalem represents the biggest performance jump since the introduction of the Pentium Pro back in 1995

This is like a challenge to a lot of the folks who run tech blogs so there has been a flurry of benchmark testing and it appears that Intel's claims are accurate. Word is that Intel's partners are reporting performance improved by a factor of two and in some cases as much as three. Taking a shot at Sun and IBM, Intel further claims that the era of proprietary and RISC/Unix computing is over, declaring that a two socket box running the high end Nehalem processors can easily compete with the IBM Power server and Sun UltraSparc.

In addition, the new chips are far more power efficient than predecessors and competitors, drawing 70 watts less than comparable systems. Where this gets interesting is when you consider the additional performance of the new processors combined with their power efficiency, the performance-per-watt difference is big enough to act as a significant differentiator.

Climbing on the virtualization bandwagon, Intel has included features that are intended to reduce the overhead of running in virtual environments so that performance approaches that of running on native machines.

Intel's various customers are now faced with a situation where they need to immediately incorporate the new Nehalem chips in their products because their competitors certainly will. The speed advantage the chip offers can't be ignored so, in order keep up with their rivals, Dell, HP, Cisco and IBM, for example, will be forced to quickly roll out products with the new processor. Apple already offers a rackmount server utilizing two processors and claiming an 89% improvement in performance-per-watt.

IBM and SUN and the other vendors of Unix-based servers such as H-P will also have to answer Intel's claims that the speed and reliability advantage no longer belongs to Unix.

Interestingly, AMD pioneered certain aspects of the kind of architecture Intel has adopted but AMD is now in the position of having to play catch up.

So, game changer or not?

There are some who say that the raw power of these processors will eventually transform all kinds of computer tasks. What used to take hours can be done in minutes. This means hard things can be done quickly and really difficult things become reasonable to attempt. Since versions of these chips can be used in workstations and PCs, not just servers, we are now going to see a leap of computing power put into the hands of individuals. Where will that take us? Hard to predict but it will no doubt be somewhere no one expected.

As for Intel, it has to be a significant positive. The company, always the major player in the processor market, takes a clear leadership role and the new processor family becomes the flagship product in the Digital Enterprise Group business segment that generates more than half of Intel's revenue. While the Mobility Group has shown greater growth through the surge in notebook and netbook computing, the new Nehalem processor assures Intel that it's bread and butter business segment will maintain its strength.

More to the point, however, will the new processor allow Intel to generate superior growth? That is an important question. Looking at the following chart, it is clear that Intel, despite its strong position in the markets in which it participates, has actually been an under-performer over the last five years.


So Intel currently holds the high ground. Sun Microsystems is staggering, racking up losses and failing to nail down a deal with IBM. AMD is splitting itself up and trying to reduce losses. Dell is also suffering profitability problems. IBM is coasting on its services revenue. H-P seems to be more involved in cost cutting and integrating their EDS acquisition. Intel seems to be the company exhibiting leadership in R&D.

Can this leadership translate into earnings? Introducing this product during a recession implies sales in the near term may not set the world on fire but as the economy begins to improve and enterprise IT budgets loosen up, Intel is well positioned to grab share from AMD and Sun. Those companies who offer both Windows-based servers and Unix-based servers may see a shift in product mix toward servers with Nehalem processors. This means they could become even better customers of Intel. So the potential for significant earnings growth is there.

With Intel currently under $16, up 30% from its recent lows, and its PE just over 16 it would seem that the company is fairly priced at the moment. The new processor family has the potential to add value to the Intel franchise at a time when it needs a higher-margin driver of sales growth to offset the move toward netbooks.

The contest, then, is well underway and Nehalem might just be the game-changer that Intel needs.

New Intel® Server Processors Boost Speed, Efficiency, Add More Intelligence, Adapt to Energy Usage Needs..............................................

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News Highlights
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* The news -- Intel Corporation introduced 17 enterprise-class processors today led by the Intel® Xeon® Processor 5500 series. It is Intel's most revolutionary server processors since targeting the market with the Intel® Pentium® Pro processor nearly 15 years ago. The chips can automatically adjust to specified energy usage levels, speed data center transactions and customer database queries, and will play a key role in scientific discoveries by researchers who use supercomputers as their foundation for research, all while delivering great energy-efficiency for reduced electricity costs.
* The context -- The Intel Xeon Processor 5500 series represents a new era in computing. Intel helped spark the Internet revolution with the Intel Pentium Pro processor. Featuring new levels of intelligence and versatility, the Intel Xeon Processor 5500 series will usher in an exciting era of innovation and discovery by enabling customers to tap new growth markets such as cloud computing, high performance computing and embedded systems.
* Why it matters -- As use of the Internet expands towards Intel's vision of 15 billion connected devices, the Intel Xeon Processor 5500 series will also power an upcoming transformation for the Internet's infrastructure. The high-tech industry has rallied around a goal to run applications from optimized processors and computing hardware, which are available on demand and scalable to the masses. Often called cloud computing, this vision could flourish due to the adaptability, capability and intelligence of the Intel Xeon Processor 5500 series.

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Why Servers Rock
Servers are perhaps the most boring type of computer; servers are only really relevant to IT professionals. Wrong!! Servers touch our lives every single day, and often in ways we're not even aware of. They are used to make many of the movies we love, they power the social networking sites that bring us together, and they make our cars cheaper and safer. Find out how in this fun look at why servers rock.

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Additional Video Clips
Intel and major software vendors deliver outstanding Intel Xeon Processor 5500 series-based platforms
Interview with Gareth Edwards, BAFTA award-winning film director and producer
Watch the Intel® Xeon® Processor 5500 series launch event keynote delivered by Pat Gelsinger, senior vice president and general manager of Intel's Digital Enterprise Group
Participate in the Datacenter Efficiency Challenge
More videos available in the Intel Xeon Processor 5500 series press kit

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Launch Event in Santa Clara, Calif.




* View more photos from the Intel® Xeon® Processor 5500 series launch event
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* "The Intel Xeon processor 5500 series is the foundation for the next decade of innovation," said Patrick Gelsinger, senior vice president and general manager of Intel's Digital Enterprise Group. "These chips showcase groundbreaking advances in performance, virtualization and workload management, which will create opportunities to solve the world's most complex challenges and push the limits of science and technology."
* "Nehalem is a game changer in just about every way, especially performance. It overcomes most, if not all, the potential performance roadblocks associated with multicore configurations. It creates a foundation for future processors, and it resets performance expectations, especially for applications requiring high I/O or memory bandwidth." -- Jim McGregor, Industry Analyst, InStat
* "The London Stock Exchange recognises the importance of both low latency and latency consistency in the operation of efficient markets. We make extensive ongoing use of the Intel fasterLAB in order to evolve our core business applications and to test the effect of processor-level innovation. We have been able to see the immediate impact of the move to 45nm and scaling to the multi-core Intel® Xeon® processor 5500 series and beyond. The fasterlab – being equipped with advanced testing facilities and Intel engineering expertise – is a significant asset to our ongoing software development programs." -- Robin Paine, Chief Technology Officer, London Stock Exchange
* "As one of the world's largest business and IT consultancy firms, Capgemini is asked by its clients to consult on improving their business performance while reducing costs. One of their primary concerns is the power consumption in the data centre. Capgemini evaluated the new Intel® Xeon® processor 5500 series because the promised performance per Watt could help our clients reduce their concerns. Capgemini noticed an enormous performance increase up to 500%, while the power usage dropped a staggering 65%. As an example queries to a Microsoft SQL* database took just ten seconds, compared to three minutes on a previous generation Intel® Xeon® processor. Even older applications, not designed for multi-core processors are no challenge for this processor. The time for login sequences, went back from 40 seconds to just five. For Capgemini it is without doubt that this processor provides customers with increased performance while reducing energy costs." -- Arnold Verhoeven, Managing Consultant, Capgemini, Netherlands
* "Based on our benchmarks of the Intel® Xeon® processor 5500 series, we expect an increase in performance-per-Watt of about 30% or more, compared to the already very power-efficient combination of the previous generation Intel® Xeon® processors and the Intel 5100 (San Clemente) chipset. The new CPU is a strong candidate for highly demanding Physics applications." -- Helge Meinhard, Coordinator for Server and Storage Procurement at CERN-IT
* "It is a challenge to build a high performance computer that suits the different demands of our many research groups. Our new Sun* blade cluster powered by Intel® Xeon® processors 5500 series is a very well balanced system, tuned to highest performance. With 12 TB memory, a quad data rate Infiniband network and 160 TB fast parallel file system, we will be able to satisfy most of our users' demands for the next three to four years. The Sun* blades with Intel® Xeon® processor 5500 series also satisfied our energy consumption and TCO demands. Compared to our five-year-old cluster, the new platform provides more than 10 times the compute power for less than three times the energy consumption." -- Alexander Godknecht, CTO IT Services, University of Zürich
* "The European Space Agency (ESA) has recently been testing brand new systems based on the innovative new Intel® Xeon® processor 5500 series. Its unrivalled performance enables ESRIN, the ESA establishment in Frascati, Italy, to analyse and share large volumes of data collected by its satellites more quickly and efficiently via its Grid computing infrastructure. Early tests revealed that the new processor technology has reduced critical computational time, for example as requested for mapping of large flooded areas, by 50 percent." -- Luigi Fusco, Senior Advisor of Earth Observation Applications and GENESI-DR project coordinator at ESA

Wednesday, August 5, 2009

Studio XPS 13 Laptop...............................


Go ahead. Reward yourself.
Blending power with elegance, the Studio XPSTM 13 is designed to deliver the ultimate mobile laptop experience.

* Premium design with genuine leather accents, anodized aluminum, "edge-to-edge" display and backlit keyboard
* The latest Intel® Core™2 Duo processors for blazing fast performance
* Optional NVIDIA® Hybrid SLI graphics deliver incredibly lifelike videos, movies and gaming
* Automated hi-def up-conversion allows you to watch all your DVD movies in brilliant HD

Studio XPS 16 Laptop..........................


Go ahead. Reward yourself.
Blending power with elegance, the Studio XPSTM 16 is designed to deliver the ultimate multimedia laptop experience.

* Premium design with genuine leather accents, anodized aluminum, edge-to-edge display and backlit keyboard
* 15.6" or 16" ultrawide 16:9 aspect ratio with 1080p HD support & optional RGB-LED for brighter and more vivid colors
* The latest Centrino 2 platform for blazing fast performance, amazing battery life and go anywhere wireless connectivity
* Premium ATI 512MB graphics delivers incredibly lifelike videos, movies and gaming

Dell Precision T3500.................................


Great For:
Advanced analysis, engineering and design environments; certified reliable performance on a range of workstation class applications

Dell Precision T3400..........................


Great For:
Power users as well as businesses looking for a certified workstation to run power hungry business applications on a single quad-core processor, dual graphics card capability, and dedicated workstation support.

Dell Precision T5500.................................


Great For:
Space-constrained multi-threaded/multitasking workstation environments, including financial analysis, professional engineering, digital video and content design

Dell Precision T7500.........................


Great For:
Advanced engineering; 3D industrial design; digital content creation; demanding technical and scientific computing; complex multi-threaded/multitasking application environments

AMD Opteron Processors for Servers


Offering Industry-Leading Performance-Per-Watt and Superior Virtualization capabilities

A range of solutions based on your performance and energy needs Quad-Core AMD Opteron™ processors with Direct Connect Architecture deliver exceptional performance-per-watt within a consistent footprint and thermal envelope. Available for 2P, 4P, and 8P servers.
Features & Benefits

* Outstanding Performance: Quad-Core AMD Opteron processors provide outstanding processing power and can increase performance-per-watt to improve IT responsiveness while maintaining costs. They are designed for optimum multi-threaded application performance with an enhanced cache structure and integrated memory controller designed to sustain throughput.
* Investment Protection: Quad-Core AMD Opteron processors are designed to minimize changes to your software and data center infrastructure to protect your IT investment and simplify IT management.
* Enhanced Power Efficiency: With improved performance in the same electrical and thermal envelope as the previous generation, Quad-Core AMD Opteron processors deliver exceptional energy efficiency with the AMD-P suite of power management features including AMD Smart Fetch technology, AMD Power Cap technology, and AMD CoolCore™ technology.
* Optimal Virtualization: Improved AMD Virtualization™ technology (AMD-V) delivers hardware-assisted virtualization for consolidation, hosted client computing environments, and disaster recovery/business continuity.

Six-Core AMD Opteron™ Processor


A balance of performance, energy efficiency and lower ownership costs

Six-Core AMD Opteron™ processor-based servers deliver performance efficiency to handle real world workloads—with superior value and energy efficiency at every price point. Unlike competitive products focused on raw performance, AMD technology-based servers deliver one platform to support the top-line demands of your business with a total cost advantage you can take right to the bottom-line.
Features & Benefits

* More versatility: Six-core performance in a quad-core footprint lets you run more and scale higher, while helping you save energy.
* More cores: The Six-Core AMD Opteron™ processor has six powerful processing units on each chip, delivering improved performance for environments such as virtualization, database, and web serving
* Workload optimization: Hardware innovations such as AMD Virtualization™(AMD-V™) technology tackle demanding workloads with superior speed and efficiency.
* Virtualization: Improved AMD-V delivers hardware-assisted virtualization for consolidation, hosted client computing environments, and disaster recovery/business continuity.
* Total cost advantage: Superior value at every price point helps your business achieve more with every server computing dollar.
* Save energy: With improved performance in the same electrical and thermal envelope as the previous generation, Six-Core AMD Opteron processors deliver exceptional energy efficiency with the AMD-P suite of power management features including AMD Smart Fetch technology, AMD Power Cap technology, and AMD CoolCore™ technology.